A Beginner’s Guide to On-Page and Off-Page SEO: Boost Your Website the Right Way
If you’re new to the world of digital marketing or just trying to get your website noticed, you’ve probably heard the term "SEO" thrown around a lot. SEO, or Search Engine Optimization, is like the magic wand that helps your website show up on Google when people search for something you offer. But here’s the thing—it’s not just one trick. SEO is split into two big categories: on-page SEO and off-page SEO . Don’t worry if that sounds confusing; I’m here to break it down for you in simple terms so you can start boosting your site like a pro. What Is On-Page SEO? Let’s start with on-page SEO. This is everything you do on your website to make it more appealing to search engines like Google. Think of it as tidying up your house before guests arrive—you want it to look good, feel welcoming, and be easy to navigate. Here’s what you need to focus on: Keywords Are Your Best Friend Keywords are the words or phrases people type into Google. If you run a bakery, words like “fresh...